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Building an Author Brand Beyond the Page: 4 Ways to Connect with Readers
Readers no longer want to know only your books. They want to know you. While an author’s main occupation is writing and publishing books, the books themselves should not be the only way authors engage with their readers. Authors should also visibly, directly engage...
From Pages to Products: How Authors Build Brands with Book Merchandise
Selling merchandise can be an effective marketing tool for an author’s book. An author can earn extra money, and readers can display their love of a particular book by wearing apparel related to the book, displaying artwork on their walls, or drinking out of a...
The First Five Pages: How to Hook Readers and Strengthen Your Novel’s Opening
This is what your opening is really supposed to accomplish This month, we're kicking off a new four-part series here at Technica Editorial about drawing readers into your story and keeping them there. Over the next few months, we'll be looking at some of the...
Book Review: The Princeton Guide to Historical Research by Zachary M. Schrag
“Researching history is like collecting stamps, sewing a quilt, solving a jigsaw puzzle, and reading a murder mystery at the same time. Like any human endeavor, it is at times difficult, boring, and frustrating. But when the research all comes together, it is...
A Broadway Reading List: Books on the Artists, Movements, and Stories That Shaped the Stage
Let’s get on with the show! Something Wonderful: Rodgers and Hammerstein's Broadway Revolution by Todd S. Purdum: Richard Rodgers & Oscar Hammerstein II became two of the most recognizable names in musical theater (at least) by helping redefine musical theater...
Generative AI in Academic Publishing: Why Every Journal Needs a Clear AI Policy
Use of AI is now outpacing disclosure in manuscript preparation for major scholarly publications. This is a fact that publishers and journals must come to grips with and take steps to address to manage accountability from authors. As new technologies and tools...
How Authors Can Collaborate with Influencers to Promote Their Books
In the fiction publishing landscape, social media influencers are readers who promote books and authors to their followers (sometimes—but not always—receiving payment from advertisers to support their platforms). Their large followings imbue them with some...
Your Author Brand Is More Than You Think It Is
When you hear the words author brand, what’s your first reaction? If it’s something along the lines of “Egad, marketing!” you’re definitely not alone. If you’re like most writers, you just want to write. Right? At Technica Editorial, we hear this all the time. Many...
A Guide to Journal Article Types: How to Choose the Correct One
When most people hear the word “article” in the context of a scientific or medical journal, they are thinking about original research articles—that is, articles that report on experiments resulting in both novel and scientifically relevant information. But this is...
The Rise of Multimedia in Scholarly Articles, Part II: Creating the Perfect Podcast
In the first installment of this two-part series, we discussed why video abstracts are becoming a popular route for scholarly article authors to take, as a way to increase both quality and visibility for their submissions. Video abstracts can provide a brief but...
