When most people hear the word “article” in the context of a scientific or medical journal, they are thinking about original research articles—that is, articles that report on experiments resulting in both novel and scientifically relevant information. But this is far...
In the first installment of this two-part series, we discussed why video abstracts are becoming a popular route for scholarly article authors to take, as a way to increase both quality and visibility for their submissions. Video abstracts can provide a brief but clear...
Recent statistics have shown that watching online video is literally like a part-time job; the average person does it for 17 hours each week. And more than half of those folks—51 percent, to be exact—are more likely to share video with friends than other types of...
For independent authors, publishing a book often involves significant upfront costs—from editing and cover design to printing and marketing. In the traditional publishing model, a large or even mid-sized publisher would absorb many of these expenses, but when a writer...
How to get started on getting started. Many scholars—whether newbies or old-hands with writer’s block—easily get stuck when the time comes to present their book pitch to scholarly publishers. Writing eloquently to make a good case for a book pitch is already...
For much of publishing history, success was defined by the “frontlist”—the shiny parade of new releases that arrived each season with marketing fanfare and bestseller ambitions. Backlist books—titles published more than a year or two ago—were often treated like quiet...
