Readers no longer want to know only your books. They want to know you. While an author’s main occupation is writing and publishing books, the books themselves should not be the only way authors engage with their readers. Authors should also visibly, directly engage...
Selling merchandise can be an effective marketing tool for an author’s book. An author can earn extra money, and readers can display their love of a particular book by wearing apparel related to the book, displaying artwork on their walls, or drinking out of a...
This is what your opening is really supposed to accomplish This month, we’re kicking off a new four-part series here at Technica Editorial about drawing readers into your story and keeping them there. Over the next few months, we’ll be looking at some of...
In the fiction publishing landscape, social media influencers are readers who promote books and authors to their followers (sometimes—but not always—receiving payment from advertisers to support their platforms). Their large followings imbue them with some authority...
When you hear the words author brand, what’s your first reaction? If it’s something along the lines of “Egad, marketing!” you’re definitely not alone. If you’re like most writers, you just want to write. Right? At Technica Editorial, we hear this all the time. Many of...
For independent authors, publishing a book often involves significant upfront costs—from editing and cover design to printing and marketing. In the traditional publishing model, a large or even mid-sized publisher would absorb many of these expenses, but when a writer...
