In the fiction publishing landscape, social media influencers are readers who promote books and authors to their followers (sometimes—but not always—receiving payment from advertisers to support their platforms). Their large followings imbue them with some authority...
When you hear the words author brand, what’s your first reaction? If it’s something along the lines of “Egad, marketing!” you’re definitely not alone. If you’re like most writers, you just want to write. Right? At Technica Editorial, we hear this all the time. Many of...
For independent authors, publishing a book often involves significant upfront costs—from editing and cover design to printing and marketing. In the traditional publishing model, a large or even mid-sized publisher would absorb many of these expenses, but when a writer...
For much of publishing history, success was defined by the “frontlist”—the shiny parade of new releases that arrived each season with marketing fanfare and bestseller ambitions. Backlist books—titles published more than a year or two ago—were often treated like quiet...
The number of self-published books with ISBNs has more than doubled over the past decade, and approximately one-third of all books sold in the US are self-published. Additionally, indie authors are gaining recognition, and some are gaining true fame with this...
In the writing, editing, and publishing industry, AI is here to stay, across all aspects of the business. And alt text—that is, a brief text description designed to replace an image in the electronic version of an article—isn’t going anywhere either. AI is a...
