This is what your opening is really supposed to accomplish This month, we’re kicking off a new four-part series here at Technica Editorial about drawing readers into your story and keeping them there. Over the next few months, we’ll be looking at some of...
In the fiction publishing landscape, social media influencers are readers who promote books and authors to their followers (sometimes—but not always—receiving payment from advertisers to support their platforms). Their large followings imbue them with some authority...
When you hear the words author brand, what’s your first reaction? If it’s something along the lines of “Egad, marketing!” you’re definitely not alone. If you’re like most writers, you just want to write. Right? At Technica Editorial, we hear this all the time. Many of...
For independent authors, publishing a book often involves significant upfront costs—from editing and cover design to printing and marketing. In the traditional publishing model, a large or even mid-sized publisher would absorb many of these expenses, but when a writer...
For much of publishing history, success was defined by the “frontlist”—the shiny parade of new releases that arrived each season with marketing fanfare and bestseller ambitions. Backlist books—titles published more than a year or two ago—were often treated like quiet...
The number of self-published books with ISBNs has more than doubled over the past decade, and approximately one-third of all books sold in the US are self-published. Additionally, indie authors are gaining recognition, and some are gaining true fame with this...
