In the fiction publishing landscape, social media influencers are readers who promote books and authors to their followers (sometimes—but not always—receiving payment from advertisers to support their platforms). Their large followings imbue them with some authority...
When you hear the words author brand, what’s your first reaction? If it’s something along the lines of “Egad, marketing!” you’re definitely not alone. If you’re like most writers, you just want to write. Right? At Technica Editorial, we hear this all the time. Many of...
In the first installment of this two-part series, we discussed why video abstracts are becoming a popular route for scholarly article authors to take, as a way to increase both quality and visibility for their submissions. Video abstracts can provide a brief but clear...
For independent authors, publishing a book often involves significant upfront costs—from editing and cover design to printing and marketing. In the traditional publishing model, a large or even mid-sized publisher would absorb many of these expenses, but when a writer...
In the writing, editing, and publishing industry, AI is here to stay, across all aspects of the business. And alt text—that is, a brief text description designed to replace an image in the electronic version of an article—isn’t going anywhere either. AI is a...
One of the biggest hot topics in publishing right now is the use of alt text—that is, brief descriptions of an image in an electronic article. The first installment of this two-part series discusses the potential benefits that come with the use of alt text. These...
