Readers no longer want to know only your books. They want to know you. While an author’s main occupation is writing and publishing books, the books themselves should not be the only way authors engage with their readers. Authors should also visibly, directly engage...
In the fiction publishing landscape, social media influencers are readers who promote books and authors to their followers (sometimes—but not always—receiving payment from advertisers to support their platforms). Their large followings imbue them with some authority...
When you hear the words author brand, what’s your first reaction? If it’s something along the lines of “Egad, marketing!” you’re definitely not alone. If you’re like most writers, you just want to write. Right? At Technica Editorial, we hear this all the time. Many of...
In the first installment of this two-part series, we discussed why video abstracts are becoming a popular route for scholarly article authors to take, as a way to increase both quality and visibility for their submissions. Video abstracts can provide a brief but clear...
For independent authors, publishing a book often involves significant upfront costs—from editing and cover design to printing and marketing. In the traditional publishing model, a large or even mid-sized publisher would absorb many of these expenses, but when a writer...
In the writing, editing, and publishing industry, AI is here to stay, across all aspects of the business. And alt text—that is, a brief text description designed to replace an image in the electronic version of an article—isn’t going anywhere either. AI is a...
