In the fiction publishing landscape, social media influencers are readers who promote books and authors to their followers (sometimes—but not always—receiving payment from advertisers to support their platforms). Their large followings imbue them with some authority...
When you hear the words author brand, what’s your first reaction? If it’s something along the lines of “Egad, marketing!” you’re definitely not alone. If you’re like most writers, you just want to write. Right? At Technica Editorial, we hear this all the time. Many of...
When most people hear the word “article” in the context of a scientific or medical journal, they are thinking about original research articles—that is, articles that report on experiments resulting in both novel and scientifically relevant information. But this is far...
In the first installment of this two-part series, we discussed why video abstracts are becoming a popular route for scholarly article authors to take, as a way to increase both quality and visibility for their submissions. Video abstracts can provide a brief but clear...
Recent statistics have shown that watching online video is literally like a part-time job; the average person does it for 17 hours each week. And more than half of those folks—51 percent, to be exact—are more likely to share video with friends than other types of...
Citizens should know their history when stepping up in November! The Red and the Blue: The 1990s and the Birth of Political Tribalism by Steve Kornacki. Partisan fighting has a long and ugly history, and when an unleashed and easily accessible media could reach and...
