How Authors Can Collaborate with Influencers to Promote Their Books

How Authors Can Collaborate with Influencers to Promote Their Books

In the fiction publishing landscape, social media influencers are readers who promote books and authors to their followers (sometimes—but not always—receiving payment from advertisers to support their platforms). Their large followings imbue them with some authority...
Your Author Brand Is More Than You Think It Is

Your Author Brand Is More Than You Think It Is

When you hear the words author brand, what’s your first reaction? If it’s something along the lines of “Egad, marketing!” you’re definitely not alone. If you’re like most writers, you just want to write. Right? At Technica Editorial, we hear this all the time. Many of...