In the first installment of this two-part series, we discussed why video abstracts are becoming a popular route for scholarly article authors to take, as a way to increase both quality and visibility for their submissions. Video abstracts can provide a brief but clear...
Recent statistics have shown that watching online video is literally like a part-time job; the average person does it for 17 hours each week. And more than half of those folks—51 percent, to be exact—are more likely to share video with friends than other types of...
For independent authors, publishing a book often involves significant upfront costs—from editing and cover design to printing and marketing. In the traditional publishing model, a large or even mid-sized publisher would absorb many of these expenses, but when a writer...
The dictionary definition of influencer is simply “a person or thing that influences another.” However, in today’s online world, influencer refers to “a person who has become well known through regular social media posts and is able to promote a product or...
As an elder millennial (yes, that’s my story and I’m sticking to it), I don’t usually spend too much time on TikTok. The social media short video app has seemingly become all the rage among the most recent generation (although knowing trends, this sentiment is already...
Choosing the Right Platforms to Promote Your Writing As a writer, what platforms are you using to promote your work? As an editor and a small-business person, I am always exploring the best ways to promote our editorial services and engage with clients. It can feel...
