In the fiction publishing landscape, social media influencers are readers who promote books and authors to their followers (sometimes—but not always—receiving payment from advertisers to support their platforms). Their large followings imbue them with some authority...
When you hear the words author brand, what’s your first reaction? If it’s something along the lines of “Egad, marketing!” you’re definitely not alone. If you’re like most writers, you just want to write. Right? At Technica Editorial, we hear this all the time. Many of...
In the first installment of this two-part series, we discussed why video abstracts are becoming a popular route for scholarly article authors to take, as a way to increase both quality and visibility for their submissions. Video abstracts can provide a brief but clear...
Recent statistics have shown that watching online video is literally like a part-time job; the average person does it for 17 hours each week. And more than half of those folks—51 percent, to be exact—are more likely to share video with friends than other types of...
For independent authors, publishing a book often involves significant upfront costs—from editing and cover design to printing and marketing. In the traditional publishing model, a large or even mid-sized publisher would absorb many of these expenses, but when a writer...
The dictionary definition of influencer is simply “a person or thing that influences another.” However, in today’s online world, influencer refers to “a person who has become well known through regular social media posts and is able to promote a product or...
