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Getting Your Work Out There, Part II: SEO: What You Need To Know
Part I of this two-part series focused on the natural next steps for book authors, upon finishing a project, for marketing and advertising his or her project through copywriting. Now, the second installment of this series will focus on one major component of that...
Elevate Your Book’s Visibility: Maximizing Outreach with Library and Retail Cataloging
Self-publishing authors need to learn how to attract new customers through different channels. E-readers, library apps like Libby, and other similar formats target readers who want to pick up a book but can’t always access a physical one. Independent bookstores are...
Are we in a Golden Age of Self-Publishing? Opportunities and Challenges
The proliferation of self-published books over the last decade has been incredible to say the least. An industry that was seemingly once dominated by overt market research and agents telling an author what will and won’t sell before an author even submits to a...
Getting Your Work Out There, Part I: I’ve Written A Book, Now What?
Writing a book is a draining process—certainly mentally, but possibly also emotionally and even physically. As soon as the finishing touches are complete, it might be tempting to take a break to catch your breath; and as long as the material isn’t time-sensitive,...
Technica Attends the 2025 CSE Annual Meeting
My colleague Nikki Lazenby and I represented Technica Editorial Services at the 2025 annual meeting for the Council of Science Editors (CSE) in Minneapolis, Minnesota. We arrived early after a 6am flight and had some time to see this beautiful city before the...
What is Rightslink?
Are you a writer or a publisher trying to figure out the confusing world of CC-BY? Not just CC-BY, but countless types of permissions and best practices on how to obtain permission for previously published material? No worries! There is a process that can help...
I’m with the Banned: Censorship, Suppression, and Speaking Out
Five excellent reads for those looking for education, catharsis, or conversation about the history and current state of American censorship and free speech. The Indispensable Right: Free Speech in an Age of Rage by Jonathan Turley: If the First Amendment of the...
Psychology of Book Cover Color Design: How Colors Impact Readers Across Genres
Have you ever walked down the aisle of a bookstore or library and had a book immediately catch your eye? Maybe you homed in on an intricate design or an interesting title, but what was more likely, is that it was the color of the book cover that struck you the...
The Diary of a CEO by Steven Bartlet
Book Review We are excited to share an inspiring book with you: The Diary of a CEO by Steven Bartlett. While it’s not geared toward writers, we think Bartlett’s book is applicable to all creatives. He shares tons of valuable lessons about creativity, consistency,...
Romantasy Revisited: Focusing on Tropes
In a previous blog post, I offered Tips on Writing a Romantasy. In this blog post, I would like to hone in on tropes—what they are, how to best incorporate them into your novels, and examples of popular tropes (some of which I touched upon last time and some that...
