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Building an Author Brand Beyond the Page: 4 Ways to Connect with Readers
Readers no longer want to know only your books. They want to know you. While an author’s main occupation is writing and publishing books, the books themselves should not be the only way authors engage with their readers. Authors should also visibly, directly engage...
From Pages to Products: How Authors Build Brands with Book Merchandise
Selling merchandise can be an effective marketing tool for an author’s book. An author can earn extra money, and readers can display their love of a particular book by wearing apparel related to the book, displaying artwork on their walls, or drinking out of a...
The First Five Pages: How to Hook Readers and Strengthen Your Novel’s Opening
This is what your opening is really supposed to accomplish This month, we're kicking off a new four-part series here at Technica Editorial about drawing readers into your story and keeping them there. Over the next few months, we'll be looking at some of the biggest...
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