In the fiction publishing landscape, social media influencers are readers who promote books and authors to their followers (sometimes—but not always—receiving payment from advertisers to support their platforms). Their large followings imbue them with some authority...
Technica Editorial: Build a Stronger Author Brand—While You Write Hello, July! This month, we explore how to clarify your author brand, evaluate comparable books while you write, refine your metadata, and build a more consistent reader experience....
When you hear the words author brand, what’s your first reaction? If it’s something along the lines of “Egad, marketing!” you’re definitely not alone. If you’re like most writers, you just want to write. Right? At Technica Editorial, we hear this all the time. Many of...
When most people hear the word “article” in the context of a scientific or medical journal, they are thinking about original research articles—that is, articles that report on experiments resulting in both novel and scientifically relevant information. But this is far...
In the first installment of this two-part series, we discussed why video abstracts are becoming a popular route for scholarly article authors to take, as a way to increase both quality and visibility for their submissions. Video abstracts can provide a brief but clear...
