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Is Blind Peer Review Still the Best Model for Scholarly Publishing?

Is Blind Peer Review Still the Best Model for Scholarly Publishing?

Peer review is one of the cornerstones of scholarly publishing. Before research is accepted for publication, experts must assess its quality, originality, methodology, significance, and contribution to the field. Depending on the publisher or the subject matter,...
The Silent Water Cooler: Why Editorial Relationships Matter More Than Ever in Peer Review

The Silent Water Cooler: Why Editorial Relationships Matter More Than Ever in Peer Review

Let’s talk about reviewer invitations. If you have spent any time working with scholarly journals and peer review lately, the following may sound very familiar to you. An email arrives from a journal you barely recognize. The greeting feels generic. The manuscript is...
Building an Author Brand Beyond the Page: 4 Ways to Connect with Readers

Building an Author Brand Beyond the Page: 4 Ways to Connect with Readers

Readers no longer want to know only your books. They want to know you. While an author’s main occupation is writing and publishing books, the books themselves should not be the only way authors engage with their readers. Authors should also visibly, directly engage...
From Pages to Products: How Authors Build Brands with Book Merchandise

From Pages to Products: How Authors Build Brands with Book Merchandise

Selling merchandise can be an effective marketing tool for an author’s book. An author can earn extra money, and readers can display their love of a particular book by wearing apparel related to the book, displaying artwork on their walls, or drinking out of a...
The First Five Pages: How to Hook Readers and Strengthen Your Novel’s Opening

The First Five Pages: How to Hook Readers and Strengthen Your Novel’s Opening

This is what your opening is really supposed to accomplish This month, we’re kicking off a new four-part series here at Technica Editorial about drawing readers into your story and keeping them there. Over the next few months, we’ll be looking at some of...
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