Technica Editorial: Build a Stronger Author Brand—While You Write Hello, July! This month, we explore how to clarify your author brand, evaluate comparable books while you write, refine your metadata, and build a more consistent reader experience....
When you hear the words author brand, what’s your first reaction? If it’s something along the lines of “Egad, marketing!” you’re definitely not alone. If you’re like most writers, you just want to write. Right? At Technica Editorial, we hear this all the time. Many of...
When most people hear the word “article” in the context of a scientific or medical journal, they are thinking about original research articles—that is, articles that report on experiments resulting in both novel and scientifically relevant information. But this is far...
In the first installment of this two-part series, we discussed why video abstracts are becoming a popular route for scholarly article authors to take, as a way to increase both quality and visibility for their submissions. Video abstracts can provide a brief but clear...
Technica Editorial: Make the Most of the Summer Publishing Slowdown Hello, June! This month, we’re looking at how authors can use the slower summer publishing season wisely—not as lost time, but as valuable preparation time. Inside,...
