Why Print Books Still Matter A generation ago, when an author was ready to take a book to print, the meaning of doing this was, quite literally, going “to print”—that is, making the book into a print copy. In today’s world, though, things are much more complicated...
Is an Ebook the Right Call When publishing a book, authors must make a critical decision about whether to pursue the print route or the ebook route. In Part I of this two-part series, we discussed the advantages of sticking to the old-fashioned way and opting for...
Self-publishing authors need to learn how to attract new customers through different channels. E-readers, library apps like Libby, and other similar formats target readers who want to pick up a book but can’t always access a physical one. Independent bookstores are an...
The proliferation of self-published books over the last decade has been incredible to say the least. An industry that was seemingly once dominated by overt market research and agents telling an author what will and won’t sell before an author even submits to a...
