As an elder millennial (yes, that’s my story and I’m sticking to it), I don’t usually spend too much time on TikTok. The social media short video app has seemingly become all the rage among the most recent generation (although knowing trends, this sentiment is already...
Choosing the Right Platforms to Promote Your Writing As a writer, what platforms are you using to promote your work? As an editor and a small-business person, I am always exploring the best ways to promote our editorial services and engage with clients. It can feel...
Have you ever walked down the aisle of a bookstore or library and had a book immediately catch your eye? Maybe you homed in on an intricate design or an interesting title, but what was more likely, is that it was the color of the book cover that struck you the most!...
Marketing is an important aspect of selling your self-published book. Here are some tips to help you effectively market your book and increase sales: Build an online presence: Create an author website or blog where readers can learn more about you and your book. Use...
Whether you love it or hate it, there’s no denying that in today’s world, social media is an integral part of how information is spread across society—and that very much includes authors who are looking to share their work with an audience. This opens the door for a...
Whether you’re an author who’s traditionally published or self-published, you can’t expect your book to sell itself. With the large number of new titles published each year, how do you stand out in the crowd? While an obvious way to sell books is to run ads and...
