Part I of this two-part series focused on the natural next steps for book authors, upon finishing a project, for marketing and advertising his or her project through copywriting. Now, the second installment of this series will focus on one major component of that...
Self-publishing authors need to learn how to attract new customers through different channels. E-readers, library apps like Libby, and other similar formats target readers who want to pick up a book but can’t always access a physical one. Independent bookstores are an...
The proliferation of self-published books over the last decade has been incredible to say the least. An industry that was seemingly once dominated by overt market research and agents telling an author what will and won’t sell before an author even submits to a...
Writing a book is a draining process—certainly mentally, but possibly also emotionally and even physically. As soon as the finishing touches are complete, it might be tempting to take a break to catch your breath; and as long as the material isn’t time-sensitive,...
My colleague Nikki Lazenby and I represented Technica Editorial Services at the 2025 annual meeting for the Council of Science Editors (CSE) in Minneapolis, Minnesota. We arrived early after a 6am flight and had some time to see this beautiful city before the welcome...
Are you a writer or a publisher trying to figure out the confusing world of CC-BY? Not just CC-BY, but countless types of permissions and best practices on how to obtain permission for previously published material? No worries! There is a process that can help...
