Marketing Your Self-Published Book to Increase Sales

Marketing Your Self-Published Book to Increase Sales

Marketing is an important aspect of selling your self-published book. Here are some tips to help you effectively market your book and increase sales: Build an online presence: Create an author website or blog where readers can learn more about you and your book. Use...
Can Lay Summaries Help Expand the Audience for Scholarly Journals?

Can Lay Summaries Help Expand the Audience for Scholarly Journals?

            Scholarly publishing has undergone many evolutions, but heavy technical writing and detail have always been some of the major defining differences between scholarly journals and trade publications. While both trade and scholarly publications tend to be...
Quality, Not Quantity

Quality, Not Quantity

Most young authors—including, but not limited to, authors of scientific and scholarly articles—have one main goal in mind: Get published as much as possible. But this way of thinking is just not always helpful for someone who is looking to establish a favorable...
Technica Attends the 18th Annual Bookmarks Festival

Technica Attends the 18th Annual Bookmarks Festival

Early on September 23, Andy Hill, Claire Lee, and I headed to Winston-Salem for the 18th annual Bookmarks Festival of Books and Authors on behalf of Technica. Bookmarks, a literary arts nonprofit, was established in 2004 in tandem with the annual Bookmarks Festival of...
Right to Read: Intellectual Freedom Panel Discussion

Right to Read: Intellectual Freedom Panel Discussion

On Sunday, October 1, 2023, I attended the Chapel Hill Public Library’s “Right to Read: Intellectual Freedom Panel Discussion” in honor of Banned Book Week. Aside from the discussion, I also enjoyed the free snacks, a free copy of Raina Telgemeier’s Drama courtesy of...